Privacy Policy

At Elite Coach Hire UK, operated by BusRoute (“we,” “us,” “our,” or “Elite Coach Hire UK“), we actively protect and respect your privacy. This privacy policy, along with our terms and conditions and other referenced documents, explains how we handle any personal data you provide or we collect from you. Please review this carefully to understand how we manage and view your personal data. By using the Elite Coach Hire UK website or app, you accept the practices outlined in this policy.

BusRoute LTD controls data for purposes of the General Data Protection Regulation (GDPR). It is registered in England and Wales under company number 14331259, with its office at 167-169 Great Portland Street, Fifth Floor, London, England, W1W 5PF.

Information we collect from you

We will collect and process the following data about you:

• You share information with us when you complete forms on our website or app or communicate via phone, email, or other methods. This includes details you provide while searching for a product or service, using social media features on our site, entering a competition, promotion, or survey, or reporting any issues with our site. You may share your name, address, email, phone number, financial and credit card details, personal description, photographs, and content from your social media accounts.
• The data we gather about you. For each visit to our sites, we automatically collect the following information:
  • Technical information, including the Internet Protocol (IP) address that connects your computer or mobile device to the internet, as well as your login credentials.
  • Information about your visit, including full URLs, the clickstream to, through, and from our site (with corresponding dates and times), partners you viewed or searched for, download errors, and any phone number used to contact our customer service team.
  • Your location is important, whether you’re a registered trade professional or a valued customer.
• We obtain information from external sources when you use our other websites or services. If we decide to share or combine this data internally with data from this site or app, we will notify you during collection. We will explain why your data is being shared or combined. We work closely with third parties like business partners, technical, payment, and delivery subcontractors, advertising networks, analytics providers, search information providers, and credit reference agencies. When we receive information about you from these sources, we will inform you and clarify how we intend to use it.

Intended Uses of Your Personal Data

The table below outlines how we will use your personal data and the legal basis for each purpose. Where relevant, we clarify our legitimate interests. Keep in mind, we may process your personal data under multiple legal grounds based on the specific purpose.

Purpose/Activity	Type of data	Legal grounds for processing, including the basis of legitimate interest
To create your account as a new customer or trade professional	(a) Identity (b) Contact	Execution of a contract with you
To effectively process and complete your order, including delivery: (a) Handle payments, fees, and charges efficiently. (b) Collect and recover money owed to us	(a) Identity (b) Contact (c) Financial (d) Transaction (e) Marketing and Communications	(a) Performance of a contract with you (b) Necessary to protect our legitimate interest in recovering outstanding debts.
To oversee our relationship with you, which encompasses: (a) Informing you of updates to our terms and privacy policy (b) Asking you to leave a review or take a survey.	(a) Identity (b) Contact (c) Profile (d) Marketing and Communications	(a) Performance of a contract with you (b) Required to fulfil a legal obligation (c) Essential for our legitimate interests: maintaining updated records and analysing customer and trade behaviour.
To allow you to participate in a prize draw, enter a competition, or complete a survey	(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications	(a) Performance of a contract with you (b) Necessary to support our legitimate interests, allowing us to analyze how customers and trade professionals use our products and services. This insight drives product development and fuels our business growth.
To manage and safeguard our business and websites, we handle tasks such as troubleshooting, data analysis, testing, system maintenance, support, reporting, and data hosting.	(a) Identity (b) Contact (c) Technical	(a) Essential to our legitimate interests, including managing business operations, ensuring efficient administration and IT services, safeguarding network security, preventing fraud, and supporting business reorganisations or group restructuring initiatives. (b) Necessary to comply with a legal obligation
To provide you with tailored website content and advertisements while evaluating the effectiveness of the ads we deliver.	(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical	Essential to our legitimate interests, we analyze how customers and trade professionals engage with our products and services. This helps us refine offerings, drive business growth, and shape an informed marketing strategy.
Leverage data analytics to improve our website, refine products and services, optimize marketing strategies, and strengthen customer relationships and experiences.	(a) Technical (b) Usage	Essential to our legitimate interests: identifying customer and trade professional segments for our products and services, ensuring our website remains relevant and up-to-date, driving business growth, and shaping an effective marketing strategy.
To make suggestions and recommendations to you about goods or services that may be of interest to you	(a) Identity (b) Contact (c) Technical (d) Usage (e) Profile	Essential for our legitimate interests (to enhance our products/services and expand our business)

Change of purpose

We will use your personal data only for the purpose it was originally collected, unless we identify a legitimate reason to use it in a way that aligns with that purpose. If you would like further clarification on how the new purpose remains consistent with the original one, feel free to contact us.

If we need to use your personal data for a purpose unrelated to the original, we will inform you and explain the legal basis for doing so. However, please note that in certain cases, we may process your personal data without your knowledge or consent, but only when permitted or required by law and in compliance with relevant regulations.

Cookies

We use cookies on our website to distinguish you from other visitors, enhancing your browsing experience and helping us improve the site.

Uses made of the information

We use information held about you in the following ways:

• Information you provide us: We will use this data to:
  • To meet our contractual obligations and deliver the information, products, and services you have requested.
  • To keep you informed about additional products and services we offer that align with your previous purchases or inquiries.
  • We aim to provide you, or allow trusted third parties to provide you, with information about goods and services that may be of interest to you. Here’s how we handle this:
  • For existing customers or trade professionals, we will reach out electronically (via email or SMS) only with updates on goods and services related to previous purchases or discussions.
  • For new customers or trade professionals, if we permit selected third parties to use your data, they (or we) will contact you electronically only with your explicit consent.
  • If you prefer that we do not use your data in this way or share it with third parties for marketing purposes, please let us know by selecting the appropriate option on the form where your data is collected.
  • To inform you of updates to our service.
  • To present our site content in the most effective way for you and your computer.
• Information We Collect About You: We will utilise this information to:
  • To oversee our sites and support internal operations, including troubleshooting, data analysis, testing, research, and conducting surveys and statistical studies;
  • To improve our sites, ensuring content is presented in the most efficient and user-friendly way for both you and your device;
  • To enable your participation in our service’s interactive features whenever you choose;
  • As part of our commitment to maintaining the safety and security of our sites, we aim to:
  • Evaluate the effectiveness of the advertisements we display to you and others, ensuring they are relevant and engaging;
  • Provide tailored suggestions and recommendations for products or services that may interest you or other users of our sites.
• Information from other sources will be combined with what you provide and what we collect about you. This integrated information will be used for the purposes outlined above, tailored to the types of information we receive.

Information Disclosure

You acknowledge our right to share your personal information with:

• Selected third parties including:
  • Business partners, suppliers, and subcontractors who assist in fulfilling any contracts we enter into with you or on your behalf.
  • Advertisers and advertising networks that use the data to deliver targeted and relevant advertisements to you and other users.
  • Analytics and search engine providers that support us in improving and optimising our website.

We will disclose your personal information to third parties:

• If we buy or sell a business or its assets, your personal data may be shared with the prospective buyer or seller as part of the transaction.
• In the event that BUSROUTE, or a substantial portion of its assets—including its Elite Coach Hire UK operations—is acquired by a third party, any personal data we hold about our customers and trade professionals will be included in the assets transferred.
• If we are required to disclose or share your data to comply with legal obligations, enforce our terms of service and agreements, or protect the rights, property, or safety of Elite Coach Hire UK (operated by BUSROUTE), our customers, trade professionals, or others, we will do so. This may include sharing information with other companies and organisations to prevent fraud and reduce credit risk.

Where we store your personal data

Your information is stored securely on our servers, and all payment transactions are protected with SSL encryption for enhanced security. If you’ve created a password to access certain areas of our site, it’s important to keep it confidential. We strongly advise against sharing your password with anyone.

Unfortunately, transmitting information over the internet is never entirely secure. While we make every effort to protect your personal data, we cannot guarantee its security during transmission to our sites, and you do so at your own risk. Once we receive your information, we implement strict procedures and robust security measures to safeguard it from unauthorized access.

Data retention

We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including compliance with legal, accounting, or reporting obligations. To determine the appropriate retention period, we consider several factors: the volume, nature, and sensitivity of the data, the risk of unauthorized access or disclosure, the purposes of processing and whether they can be achieved through alternative means, and any applicable legal requirements.

Your legal rights

Under data protection laws, you have specific rights regarding your personal data. If you wish to exercise any of these rights, please don’t hesitate to contact us.

Typically, no fee is required.

You can access your personal data or exercise your rights free of charge. However, if a request is deemed unfounded, repetitive, or excessive, we may charge a reasonable fee. In such instances, we also reserve the right to deny the request.

What we may need from you

To verify your identity and protect your right to access personal data (or exercise other rights), we may ask for specific information. This security measure ensures that personal data is not shared with anyone who lacks authorization. Additionally, we may reach out to request further details about your inquiry to expedite our response.

Time limit to respond

We strive to respond to all legitimate requests within one month. However, if your request is particularly complex or you’ve submitted multiple requests, it may take us a bit longer. In such cases, we will inform you and keep you updated.

Changes to our privacy policy

Future changes to our privacy policy will be posted on this page and, if necessary, communicated to you via email. We encourage you to revisit this page regularly to stay informed about any updates or modifications.

Contact

We welcome any questions, comments, or requests regarding this privacy policy. Please feel free to reach out to us at [email protected].

If you wish to file a complaint, you may contact the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection matters, at www.ico.org.uk. However, we kindly ask that you give us the opportunity to address your concerns directly before reaching out to the ICO. Your feedback is important to us, and we are committed to resolving any issues promptly.